CASE STUDY
HOW HIGHLIFE MEDIA LAUNCHED A SMOKING HOT VIDEO CAMPAIGN FOR SMOKING SHADES
Overview
Sleek, discrete, and cool - Smoking Shades are the world’s first-ever smokable pipe sunglasses. Crafted with premium handmade acetate & wood, and with polarized lenses, they look good, smoke good, and are perfect for the festival, the beach, or a solo session on the back porch.
Goals
Smoking Shades contacted Highlife Media for a targeted social media campaign to increase its online brand awareness among the cannabis community.
Approach
A Highlife Media social media influencer produced a 25-second video displaying the Smoking Shades in use. The video was posted on our social media platforms and distributed to a highly-relevant audience of cannabis enthusiasts.
Results
The social media campaign reached a grand total of 13,152,774 users and garnered 2,279,980 as well as engagement of 632,994. The campaign vastly improved Smoking Shades online footprint and brand awareness among lifestyle cannabis users.
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