CASE STUDY

How Highlife Media Generated Over 260 Business Leads for Green Investment Using Eye-Catching Creatives

Overview
Overview
Led by a team of agricultural consultants and accompanied by an accounting and law firm, Green Investment builds cannabis grow operations in California. Every investor in the company enters as a partner and receives a lifetime return on their initial investment. The company welcomes even small investments, making this a perfect choice for everyday people looking to invest in cannabis.
Overview
Goals
Goals
Green Investment contacted Highlife Media with the primary goal of generating leads of potential cannabis industry investors. A secondary goal consisted of generating brand awareness for its recently launched crowdfunding service.
Goals
Approach
Approach
The campaign, launched in January 2020, consisted of social posts created by Highlife Media’s creative team, as well banner ad placements published through Highlife Media’s cannabis media assets, including World of Cannabis, Green Valley Nation and International Highlife.
Approach
Creatives used
Creatives used
Results
Results
During the 30-day campaign we generated over 200,000 impressions and 265 leads with a click-to-lead rate of 8.8% for Green Investment. The promotional push also generated over 500 social shares, increasing the company’s reach and brand awareness.
Results
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impressions

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engagement

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leads

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Click-to-lead rate

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